Amazon Becomes Lead Gen for Brokers
Amazon and real estate brokerage Realogy are teaming up
• less than 3 min read
For real estate brokers, it’s hard to find prospective homebuyers who won’t waste their time.
For prospective homebuyers, it’s hard to find a house that wasn’t the scene of a murder.
Amazon (+0.45%) and real estate brokerage Realogy (+19.54%) are aiming to streamline the process by launching TurnKey, a service that helps you find a real estate agent.
How it works:
- You answer a few questions on Amazon’s TurnKey website and get a ring from a Realogy rep, who vets you and potentially sends you to an agent.
- If you close on a house, you'll get up to $5,000 to use on Amazon Home Services like furniture assembly and smart home products like Echo.
The Realogy angle: It’s the country’s largest residential real estate brokerage, owning Century 21, Coldwell Banker, and other brands. But a refresh is in order after it lost nearly 80% of its stock price over the past year.
The Amazon angle is pretty straightforward: It’s focusing on generating more ad revenue through search and getting its internet-connected gadgets into people’s homes.
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