Snap Unveils New Entertainment, Gaming, and Third-Party Partnerships
Will those movies be enough to put it back in Kylie’s good graces?
Snap
• less than 3 min read
At a virtual partner summit yesterday, Snap redug its trenches in the mobile app battlefield. Will those moves be enough to put it back in Kylie’s good graces?
Entertainment: Snap announced expanded deals for short-form content with Disney, ViacomCBS, NBCUniversal, the NBA, and the NFL.
- Snap reaches more U.S. consumers ages 13–34 than Facebook or Instagram—making it attractive to organizations like the NFL that want to hook young fans.
Gaming: 100+ million users have played Snap’s in-app games since last year’s launch. Snap is now partnering with game developer Zynga for multiplayer games.
Integrations: Yesterday’s really interesting announcement was “Minis,” a developer platform that lets third parties run applications in Snap’s app. Users can coordinate Coachella plans with friends, buy movie tickets, or meditate together.
- Sound familiar? Chinese superapp WeChat hooked over 1+ billion users with a combination of social and payment features.
+ While we’re here: CEO Evan Spiegel defended his company’s decision to stop promoting President Trump’s account in its Discover page, saying Snap is "well within" its First Amendment rights.
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