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Real Estate

Lease and desist

Don’t throw your money at these rental scams.
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Broad City/Comedy Central via Giphy

• 3 min read

TOPICS: Real Estate / Rental Market / Tenant Demand Shifts

Digging into money maneuvers that feel sus.

Rental scammers are like sharks: They can smell desperation, and they’re constantly on the hunt for unsuspecting renters—especially in the wake of the Covid-19 pandemic. First Orion reports that housing-related scam calls increased 300% in May 2022. Meanwhile, last year, the FBI Boston Division warned Northeasterners of a spike in rental scams, noting a “significant increase in the amount of money being lost by people who are desperate for a good deal.” So if you’re apartment hunting, keep an eye out for these common rental scams.

Scam 1: Fake listings

You’re trawling Craigslist, and you find a palatial three-bedroom with in-unit laundry, a freshly renovated bathroom, and a bunch of trendy shops and restaurants around the corner. Oh, and it’s way under budget. Unless you’re a full-on millionaire with money to burn on a luxury pied-à-terre, it’s probably a scam. 🥲 The FTC warns of “phantom rentals,” or fake listings that scammers create for the sole purpose of ripping off hopeful renters.

Avoid the scam: The FTC advises against renting sight unseen. If you aren’t able to tour the listing yourself, ask a friend to check it out and make sure it’s legit. (Also, speaking from personal experience, a little reverse Google image search never hurt anybody. Scammers love pulling stock footage of glamorous apartments.)

Scam 2: Upfront cash deposits

Say you’re moving to the Big Apple and you find what looks like the perfect apartment. You’re ready to sign the lease, but the property manager demands a huge sum of money to “take it off the market” before you even apply. This isn’t to be confused with an application fee or a broker’s fee—that dreaded (but legal) financial burden that many NYC renters know all too well.

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This is something else—usually a grand or two wired directly to the scammer. Once you send the money, you’ll never hear from them again.

Avoid the scam: If someone asks for a large sum of money before you apply for the apartment, run the other way.

Scam 3: Bait and switch

Maybe that “in-unit laundry” turned out to be a conveniently placed ceiling leak. Maybe the “1.5 baths” turned out to be one bath and a damp hole in the floor. Maybe the actual rent is much higher than the rent you saw on the StreetEasy listing. These are all examples of a classic bait and switch scenario. Two things you’ll want to look out for:

  • Prices that look too good to be true: If you find a nice-looking property priced significantly lower than the average market rate, that’s a red flag. The owner might be using that low price to lure you in—and they could try to pressure you into a much pricier unit.
  • Listings that feature “similar units”: This is a pretty common practice, especially when landlords are trying to rent multiple units in the same building. Look for the disclaimer that the “photos shown are of a similar unit.” It might turn out OK, but you’ll want to check out the actual listing in person to make sure you’re getting what you expect.

Bottom line: With a little research (and a healthy dose of skepticism), you can avoid rental scams and save your money for the fun stuff—like first month’s rent.

About the author

Lillian Stone

Morning Brew

Morning Brew delivers quick and insightful updates about the business world every day of the week from Wall St. to Silicon Valley.

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