Google invests $75 million into A24 to make AI film tools
The partnership marks a major step in an industry that has been vocally anti-AI.
• less than 3 min read
The Letterboxd warriors are going to have some long-winded opinions about this. Google is investing $75 million into fan-favorite indie movie studio A24 to collaborate on AI tools. The partnership marks a major step in an industry filled with vocal AI critics.
A24, the studio behind Backrooms, won’t be using AI to make movies, but rather working with Google to develop tools like AI-generated storyboards. Other studios have rolled out AI partnerships, though not all have lasted:
- Lionsgate announced a deal in 2024 with Runway AI to help producers visualize a film before greenlighting it.
- A deal between Disney and OpenAI quickly fell apart when the AI giant shut down its much-hyped video generation program, Sora.
- In March, Netflix acquired Ben Affleck’s AI post-production tech company.
Big picture: Despite both companies framing the deal as the good kind of AI, it’s a big gamble for A24, which has built a loyal audience by taking risks on young, emerging talent. Some of the studio’s biggest artists, like Backrooms director Kane Parsons, have repeatedly criticized the technology.—MM
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