Media
FIFA’s hated water breaks are a big payday for Fox
These breaks could enable Fox to make back what it paid FIFA to be the tournament’s US broadcaster, according to The Hollywood Reporter.
Advertising, Marketing & Media Buying
From breaking news to deep dives, follow the latest developments in advertising, marketing & media buying with Morning Brew’s dedicated industry coverage.
Media
2 of the biggest ad agencies are becoming 1, to compete in the AI era
Omnicom announced yesterday that it will buy rival Interpublic Group in a deal worth $13.25 billion.
Media
Amazon primed to shake up advertising
Amazon has something in abundance that its rivals don’t: customer data
Media
Advertisers leave X after Musk endorses anti-semitic
Linda Yaccarino’s job just got a whole lot harder.
Media
Coinbase’s CEO claims no agency created its Super Bowl ad
Armstrong later amended his post to thank the “creative firm,” Accenture Interactive.
Media
'Space Jam' Reboot Offers a Grand Tour of Warner Bros. IP
Warner Bros. linked up with more than 200 partners in its promotion of the film, per a Bloomberg tally
Media
Key Performance Indicators: April 24
Disney said that it had sold out of its ad inventory for the Oscars
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