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Carvana’s latest strategy: New cars on a playground
The company's new test site is one of seven Stellantis-franchised dealerships that it bought since February 2025.
Brand Strategy & Positioning
Understand the trends and market shifts shaping brand strategy & positioning today with our comprehensive reporting and expert commentary.
Auto
Kei cars for a K-shaped economy?
President Trump would like to see the microcars made in America. But does the US market want them?
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Tesla shareholders are Musk party poopers
Elon's desire to start a new political party has investors backing away
Auto
NOLA attack, Vegas blast used same car rental app
About 150,000 people have rented out their cars on Turo over the past year, according to a company filing.
Auto
Jaguar gets a new look ahead of luxury EV rebrand
The carmaker unveiled a total rebrand that replaces its old-money aesthetic with a modern one.
Auto
Toyota is betting on alternative fuel engines over EVs
The new engines align with Toyota’s “multi-pathway” approach that focuses on hybrids and treats EVs as an afterthought.
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Elon Musk scores big for Tesla with visit to China
Musk reached a groundbreaking deal for Tesla with Chinese tech company Baidu.
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