Influencer Culture

Your source for everything influencer culture, featuring the latest updates, industry context, and expert perspectives from Morning Brew.

MrBeast in a suit and tie staring into the distance
Culture

Reports: MrBeast and James Patterson’s new book is a flop

It feels like a partnership out of left field.

Matty Merritt
Illustration of person looking at phone screen with small people crawling over it
Culture

Brands embrace microinfluencers

Big brands are working with creators that have small followings.

Abigail Rubenstein
MrBeast's YouTube channel
Culture

Everything is reality TV now

The number of reality TV series may have dropped in recent years, but now we have livestreaming, social media, and politics...

Brendan Cosgrove
Illustration depicting unhappy English-speaking countries
Culture

Scrolling makes English-speaking countries sadder

Social media might be to blame for anglophone countries slipping in the global happiness rankings.

Sam Klebanov
London Marathon race recap YouTube main image from Kate Glavan
Culture

The creators with very public hobbies

It can be a crowded market with a low payout.

Matty Merritt
An illustration with a ring light, labubu, a bag and a tip jar
Culture

Appreciate the (tax free) dono, chat

Influencers, streamers and other digital creators are eligible for "no tax on tips"

Dave Lozo
A figurine of new saint Carlo Acutis.
Culture

The saint who played ‘Halo’

Carlo Acutis used technology to bring Catholicism to the masses.

Brendan Cosgrove

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