Chiefs vs. Niners Is Taking a Backseat to Trump vs. Bloomberg
30-second ads during this year’s game have sold for up to $5.6 million
Gage Skidmore
• less than 3 min read
Your inner monologue at kickoff: Finally, I can stop pretending to care about Iowa.
Your inner monologue at halftime: I wonder who would win in an arm-wrestling match, President Trump or Mike Bloomberg.
Tomorrow night, national politics will take over the Super Bowl thanks to President Trump and Democratic presidential candidate Mike Bloomberg.
- The two have spent at least $10 million each on commercials during the Super Bowl, which expects about 100 million viewers (the year’s largest TV audience) when it airs on Fox tomorrow evening.
30-second spots for this year’s game have sold for up to $5.6 million, Fox divulged. Pocket change for Trump (net worth: $3.1 billion) and don’t pick it up off the sidewalk change for Bloomberg ($61.5 billion).
Big picture: Most brands are doing all they can to avoid politics in their ads tomorrow night. But with Iowa caucuses the day after the Super Bowl, candidates need all the airtime they can get.
+ Want to learn more about the business of the Super Bowl? Check out the most recent episode of our Business Casual podcast with NFL legend Michael Lombardi. Listen: Apple / Spotify / everywhere else
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